Wednesday, January 4, 2023

2023 Fitness deals roundup: lululemon, Nike, Bowflex, more

The first visit to the gym of the New Year won’t feel good, but we promise it’ll get better from there.

Whether it’s your New Year’s Resolution, or you’ve just taken some time off from working out during the holidays (and who would blame you?), this week is National Long Deep Sigh Before You Get Back on the Horse Week. We’re not sure if that’s an official designation yet, but give it a little time, it’ll catch on.

Time to revamp the regimen, or, in the case of New Year’s Resolution’ers, to invent the regimen entirely. In our experience, hitting the gym has never felt better than in a new pair of duds: maybe a pair of shiny new sneakers, a slick new breathable tee, and a perfect-fit headband,

Luckily, your favorite athletic-wear and equipment brands are clued into this yearly cycle, and many of them are on sale for the occasion. If the prospect of self-improvement isn’t enough to get you to the gym, how about a little vanity? Don’t you want to show off your new joggers?

Below, we’ve rounded up our favorite sales on apparel and equipment sales, navigable by the buttons below, or just by scrolling through.

Read on, click through, and get ready to sweat.

New Year Fitness Apparel Deals

Teal workout set from Gymshark.


Take an extra 30% off men’s and women’s sale items from Gymshark for up to 60% off savings, including tanks, shirts, shorts, leggings, sweatbands, and more for a limited time. No code necessary.


As we noted in our stand-alone piece earlier this week, lululemon’s We Made Too Much Markdown event has it all: shoes, fleeces, leggings, parkas, and more, all on huge discount. We hope they make too much every year.


Aerie’s Cozy Up Sale offers 60% off clearance items, including bras, bralette, swimsuits, tops, hoodies, activewear, leggings, joggers, and more, for a limited time.


Save up to 80% on Halara leggings, joggers, tops, gymbags, and more by catching the tail end of their Happy Holiday Sale, still running for a limited time.

Outdoor Voices

Outdoor Voices is offering huge savings – up to 60% off – last-chance items while supplies last during their Extra Sale. Stock up on bodysuits, bras, croptops, shorts, and more.


Rock one of the most iconic athletic brands of all time for less this season, with Adidas End of Season sale, offering up to 60% off thousands of men’s, women’s, and kid’s activewear, sneakers, and more.

Girlfriend Collective

Save a whopping 50% on select items from Girlfriend Collective this New Year, including sweatshirts, joggers, bras, dresses, and more.


Aptly, when it comes to shopping this sale, we think you should Just Do It. Nike is offering up to 40% off men’s, women’s, and children’s running shoes, sneakers, activewear, and more.

New Year Fitness Equipment Deals

Gray rowing machine from Hydrow.


These deals are sure to get your heart-rate up. Bowlex’s New Year’s Sale is offering hundreds of dollars off treadmills, weight machines, adjustable dumbbells, stationary bikes and more.


Save $250 on this home rowing machine from Hydrow, with even more savings as you add more features.


From now until Jan. 9, save up to $200 on a Schwinn exercise bikes, including upright and recumbent models, and select elliptical machines.

For more content, check out the New York Post shopping section.

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