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06.05.2022: BWT Alpine F1 Workforce is proud to announce a partnership with Berluti. The Parisian Maison is thus established as Alpine Class Companion. That is the newest occasion in Berlutis historical past of remarkable collaborations, which have lengthy been a part of the Maison
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BWT Alpine F1 Workforce is proud to announce a partnership with Berluti. The Parisian Maison is thus established as Alpine Class Companion. That is the newest occasion in Berluti’s historical past of remarkable collaborations, which have lengthy been a part of the Maison’s DNA.
With a historical past courting again to 1955 when Jean Rédélé, a younger man keen about competitors, shaped an automotive model earlier than happening to design the legendary A110 automobile seven years later, the corporate has developed into Alpine F1 Workforce in 2021, which took victory on the Hungarian Grand Prix the identical yr.
Because it embarks on its second Components 1 season, Alpine’s core values of ardour, innovation and excellence meet Berluti’s concentrate on craftsmanship, know-how and cutting-edge method in a brand new partnership by which Berluti will present class kits to the BWT Alpine F1 Workforce drivers and govt group. An emblem of masculine class, Berluti offers a whole, head-to-toe wardrobe for contemporary males.
Drivers Fernando Alonso, two-time Components 1 World Drivers’ Champion, and Esteban Ocon, who took his maiden Components 1 victory on the 2021 Hungarian Grand Prix, will, alongside the Govt group, put on a Berluti wardrobe on chosen events.
Composed of a proper go well with and an off-the-cuff denims, embroidered shirt and cashmere blazer ensemble, the package additionally options equipment and sneakers together with the brand new Eden lace-up in addition to the traditional Playtime sneaker and the enduring Alessandro lace-up court docket shoe, each displaying an Alpine-inspired blue patina.
To high all of it off, Berluti has additionally handcrafted a made-to-measure Venezia leather-based case – additionally with a blue patina – to include the group’s steering wheels. This distinctive object is a primary for Berluti, and in addition for Components 1.
The partnership will debut through the Miami Grand Prix on Might 8, and resume on the Monaco Grand Prix on Might 29 and later this yr. Across the race’s dates, Berluti shoppers will be capable of meet the BWT Alpine F1 group at native Berluti shops. Chosen shoppers may even have distinctive entry to the venue paddocks and backstage, for a really distinctive expertise.
Antoine Arnault, CEO Berluti: “We’re thrilled to have been launched to the world of Components 1, one of the vital excessive, demanding, historic and prestigious sports activities.
And to take action by teaming up with the legendary BWT Alpine F1 Workforce makes full sense for Berluti: we each have a longtime heritage, we each have our personal manufactures, and we’re each pushed by a constant exigency between timeless know-how and innovation.
Life-style providing has lengthy been amongst Berluti’s core values and increasing it into this partnership with BWT Alpine Components 1 as their Class accomplice felt like a pure step.”
Laurent Rossi, CEO Alpine: “It’s an actual pleasure for BWT Alpine F1 Workforce to enter a partnership with such an iconic trend model in Berluti. Components 1 is the top of motorsport, full of historical past, status and big world curiosity, which makes this partnership with Berluti so particular as we match our shared values by combining Components 1 with luxurious trend.
Because the group’s Class Companion, we’re wanting ahead to taking the following step with Berluti from this weekend’s Miami Grand Prix the place the drivers and Govt administration group will showcase their glorious vary of high-end clothes. The group’s picture is held in excessive regard and it’s necessary we keep that view not solely on-track but additionally off-track within the trend stakes.”
Lucy Genon, James Moy Images / XPB Photographs
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