From February 11th through February 16th, Afterpay will bring unique, inclusive NYFW experiences nationwide with interactive programming including ‘See Now, Buy Now’ collections with 11 Honoré and Sergio Hudson, immersive experiences with Rodarte and much more.
Afterpay’s full programming for NYFW includes:
February 11th:
- 11 Honoré See Now, Buy Now: Returning to the runway this February, designer Danielle Williams Eke will kick off Afterpay’s New York Fashion Week with a special multimedia fashion presentation at Spring Studios. The “See Now, Buy Now” fashion presentation will celebrate the brand’s five year anniversary and Spring 2022 collection. The show will begin at 6 pm ET and is streamable on NYFW.com and on Afterpay’s NYFW Hub.
- The Art of Rodarte, presented by Afterpay: Rodarte designers and film directors, Kate and Laura Mulleavy will speak with a special guest about their iconic brand and offer personal insights into their renowned creations from the runway and on the silver screen and new NYFW: The Shows experience.
February 12th:
- The Rodarte Experience: This season, NYFW: The Shows will present ‘The Art of Rodarte,’ an immersive experience featuring Kate and Laura Mulleavy of Rodarte spectacular work for runway and screen. The up-close exhibition is open to consumers throughout Fashion Week from Saturday, February 12th to Tuesday, February 15th with special time ticketed access on the ground floor of Spring Studios.
February 13th:
- Sergio Hudson See Now, Buy Now: Sergio Hudson’s show during NYFW will give consumers a front row seat to shop the collection from their own home. The show will begin at 7 pm ET, and will be streamable on NYFW.com.
February 14th:
- NYFW The Talks: Future of Fashion Commerce, Presented by Afterpay: During an exclusive panel at Spring Studios, moderator Maghan McDowell of Vogue Business will speak with co-founder of the Dematerialised, Marjorie Hernandez; CEO of Mythical Gaming, John Linden; CBO of Infinite World, Umindi Francis; and Founder & CEO of DressX, Daria Shapovalova at Spring Studios at 4 pm ET.
“Afterpay is excited to continue our partnership with Fashion Week which helps us champion and unlock fashion for our customers across the country,” says Nick Molnar, Co-Founder and Co-CEO of Afterpay. Afterpay is connecting great brands with engaged shoppers – democratizing fashion and celebrating the future of retail.”
Autumn / Winter 22 will mark Afterpay’s second season as the multi-year presenting sponsor of New York Fashion Week: The Shows. For information on Afterpay’s events, visit https://www.afterpay.com/en-US/nyfw.
Afterpay Limited (ASX: APT) is transforming the way we pay by allowing customers to buy products immediately and pay for their purchases over four installments, always interest-free1. The service is completely free for customers who pay on time – helping people spend responsibly without incurring interest. As of June 30, 2021, Afterpay is offered by more than 100,000 of the world’s favourite retailers and nearly 16 million+ active customers have adopted the service.
Afterpay is currently available in Australia, Canada, New Zealand, the United States and the United Kingdom, France, Italy and Spain, where it is known as Clearpay. Afterpay is on a mission to power an economy in which everyone wins.
