The Fendi X Versace collaboration, dubbed the ‘Fendace’ assortment, is all set to drop on 12 Might 2022 by way of a string of worldwide occasions and pop-ups. The shock ‘swap’ between the 2 luxurious giants was first revealed in September 2021, on the runway throughout Milan Trend Week.
Right here’s all we all know concerning the unique Fendace drop
The Fendace pop-ups can be held in cities together with Paris, Tokyo, New York, London, Los Angeles and Kuwait, amongst others. The complete assortment may be accessed solely at these shops. As a substitute of dropping the complete assortment in a single go in mid-Might, the posh homes have scheduled a complete rollout of the coveted assortment, fanning the flame of hype all through summer season.
The swap between the 2 manufacturers might be offered at each Fendi and Versace on-line and retail boutiques in separate collections. Choose ‘Versace by Fendi’ gadgets might be bought by Fendi and vice versa. A group of the Fendace co-branded seems might be accessible on the market from each trend homes.
As a part of the partnership or swap, Donatella Versace created the Fendi lineup and conversely, Kim Jones, Fendi’s creative director of couture and womenswear, designed the Versace assortment. Each collections are developed preserving in thoughts the pre-fall 2022.
“It’s a swap slightly than a collaboration and, most of all, it’s performed out of friendship,” Kim Jones mentioned in a press release. “It’s the fantastic thing about togetherness after time aside and a celebration of ladies who’ve impressed me a lot,” the designer added.
What the Fendace assortment will supply
The end result of the collaboration options ‘Versace by Fendi’ and ‘Fendi by Versace’, two iconic collections that commemorate the manufacturers’ creative legacy from the attitude of Kim Jones and Donatella Versace.
Exuding daring kinds and assertion colors, the ‘Fendace’ assortment brings to life a collective imaginative and prescient of Kim and Donatella, retaining each the manufacturers’ traditional design cues. From reimagined Peekaboo purses to chunky golden Trigreca sneakers, the co-branded assortment options gadgets comparable to outsized hoodies, saggy shorts, loose-fitted T-shirts, shiny heels, knee-high boots and figure-hugging bodysuits – excellent for a model-off-duty look.
All of the gadgets may have the ‘Fendace’ emblem embellished on them, additional cementing the manufacturers’ partnership.
To mark the 12 Might launch date, a flashy Fendace celebratory marketing campaign was launched in late April. This star-studded advertising marketing campaign was filmed by acclaimed photographer Steven Meisel and likewise comprised movies from filmmaker Alec Maxwell.
“The marketing campaign captures the identical sense of friendship and vitality we had once we had been designing the gathering,” mentioned Donatella Versace, Chief Inventive Officer of Versace, in a press release. “Kim is a visionary designer and innovator. To me, Fendace will all the time imply love,” she added.
The artistic commercial marketing campaign movies function a sequence of high-profile supermodels together with Naomi Campbell, Kristen McMenamy, Adut Akech, Amar Akway, Anja Rubik, Anok Yai, Imaan Hammam and Lina Zhang.
Within the movies, the fashions are seen coming into a ‘Fendace’ nightclub sporting the brand new assortment, with Campbell and McMenamy serving as bouncers to the 12 months’s hottest trend get together.
(Foremost and featured picture: Courtesy of Versace)
This story first appeared on Way of life Asia Singapore