After teasing a mission involving Italy for days on social media, which additional spiked the curiosity of the model’s native following, on Tuesday the designer revealed that the Jacquemus 24/24 retail format is to hit Milan throughout style week.
The pop-up retailer will run nonstop from Feb. 25 at 9 a.m. to Feb. 27 at midnight. Particulars on the situation and choice of merchandise are nonetheless undisclosed and will probably be revealed later this week.
First debuted in Paris in December 2021 and impressed by automated comfort shops, the Jacquemus 24/24 retail idea focuses on working 24 hours a day like a merchandising machine to supply customers key equipment of the model — encompassing baggage, bucket hats and scarves — anytime they crave one.
Whereas in its inaugural iteration in Paris the pop-up was all in pink and marked the launch of the Bambino Lengthy bag, the Milanese leg will include “a brand new coloration and new merchandise,” in response to the teaser posted by the designer on Instagram.
Even when particulars are nonetheless beneath wraps, it’s secure to say the situation will appeal to curious crowds and avenue fashion creatures longing for a last-minute style repair.
This has been a busy week for the French designer and his model’s Instagram feed. As reported, Jacquemus has just lately launched its new — and viral — promoting marketing campaign that includes Puerto Rican rapper and singer Dangerous Bunny portrayed whereas exhibiting off his biceps in a pink minidress with child blue slide heels or driving a jet ski sporting nothing however a pink life jacket.
In between the industrial content material, the designer additionally used the social medium to handle homophobic feedback he acquired on Valentine’s Day, getting the help of fashions Bella Hadid and Vittoria Ceretti in addition to filmmaker Xavier Dolan, amongst others.