The countdown to the eighth version of Africa’s most prestigious awards occasion, the Africa Magic Viewers’ Alternative Awards (AMVCAs) is formally on. For this version, Africa Magic, in affiliation with MultiChoice, is putting a highlight on genuine African vogue in acknowledgement of the pivotal function of vogue within the development of the African movie and TV business. The primary-ever AMVCA Runway Present, sponsored by PEPSI and Lush Hair, will maintain on Sunday, as a part of the lineup of the eight-day festivities for the eighth version of the awards.
Oseluese Okpamen is a designer and the founding father of Hollerose, a feminine clothes model located in Victoria Island, Lagos. Proper after faculty in 2012, a younger Oseluese with little or no expertise in vogue began taking part in with some designs. It nonetheless provided her the chance to attempt her fingers on nearly every part, from bridal to bespoke to able to put on. Her clothes assortment contains AISE pants, Ameena, Basket woven jacket and the Bibiana costume. Her eager eye for designs which resonate with girls of all walks of life with an curiosity in trying good has made the Hollerose clothes model to be featured in some worldwide publications like Harper’s Bazaar and Vogue, in addition to native publications like Bella Naija, In the present day’s Girls and plenty of others. Oseluese is motivated by the need to inform the African story by her artistic designs.
When Omowunmi Pillot competed within the Lagos Trend and Design week and British Council Trend Focus in 2014. She most likely didn’t envisage she could be one of many 15 finalists, nor count on that she could be one of many chosen designers for the Africa Film Viewers’ Alternative Awards (AMVCAs) runway present. Her story, nonetheless, has not all been a mattress of roses. A lover of vogue herself, Omowunmi has all the time had a eager curiosity in model and cloth.
Her label, Mofari helped launch Omowunmi into the style business. With development and success, nonetheless, comes challenges too, and Omowunmi quickly discovered. For a very long time, she struggled with employees that stole and raided her shops. This put a dent in her progress as she needed to make a really painful determination: She took a break from her vogue profession. In 2020, Omowunmi reopened Mofari and opened a bridal line. Since then, she has grown and has been extra intentional about her designs.
Typically, you will need to make daring strikes, particularly whether it is associated to what one believes in. That is precisely what Sophie Chamberlain is doing with Pherla Nuba.
The younger designer has been fascinated by sketches for a very long time and it was the sustained curiosity that finally gave rise to Pherla Nuba, which she nurtured whereas on the College of Nigeria, Nsukka. Since 2019, Sophie has been placing within the effort to develop her personal vogue home. The duty has been daunting, however she has continued to enhance her artistic enterprise through the use of vogue as an outlet to specific herself.
Sophie doesn’t have a job mannequin. For a younger designer, this could be thought-about proud or cocky. In her personal case, she has designers she admires however is extra centered on creating her personal distinctive model.
She owns the clothes model, Olabisi O’dunne, ventured into vogue designing for enjoyable in 2014 whereas within the college however obtained into it absolutely after she graduated however couldn’t discover a job. It quickly become a ardour that formed her profession. The designer, recognized for specializing in classic and modest outfits, has labored with celebrities like Lota Chukwu, Mory Coco, Jemima Osunde, and Tomike Adeoye while infusing her core values in her creations.
Apart from her designs’ classic and modest aspect, her model stands out for its unconventionality. Her designs vary from bridal to Aso ebi types and are all the time uniquely patterned.
For Obinna Omeruo, vogue is inborn. Coming from a household who loves vogue and elegance, it was not lengthy earlier than he started to choose up bits and items of the main points. Like different vogue lovers, Obinna is sort of totally different, as a result of his love for vogue is all encompassing.
This love is what has pushed Obinna to change into a vogue illustrator, a vogue tutor, a clothier and a stylist. Impressed by the necessity to inform a narrative by males’s vogue in Nigeria, his model Omeruo, which is his surname, was born in 2016.
Not limiting himself to vogue illustrations, he has additionally labored his means across the vogue business styling celebrities, doing content material creation for manufacturers in addition to himself and dabbling in runway manufacturing.
Identified for his tackle non-binary put on within the vogue business, Ezioghene Emmanuel Egbelefiyo is a clothier and the artistic director of the style model Manell.
In 2019, Emmanuel began his Manell model whereas learning on the Nationwide Open College. What began as a model patronised by household and pals has now grown to change into recognised by nationwide publications like Bella Naija model, Pulse and Schick Journal.
Impressed by nature, artwork and hues surrounding his speedy setting, the Manell model caters for many who search to specific themselves with none type of gender stereotype.
Beginning off as a mannequin, Felix cherished the synergy that occurs between his physique and each outfit he fashions. Trying good was a trademark for Felix and it was his love for vogue that beginning his model FAI.
Identified for his artistic and fashionable senator go well with types, natives and casuals, the FAI model has proved to point out a watch for particulars and crafting every bit with a tasty style and elegance. Felix is understood for his distinctive blazer types, which have been worn by a number of male celebrities within the business.
Trend is every part to Felix, which is why past modelling, he enjoys sporting his items as a result of he believes that he’s the billboard of his model FAI.
Beginning out in Warri Delta State in 2016, Amy’s eponymous model, Amy Aghomi, started as a Prepared To Put on model, which was principally patronised by household and pals. She moved to Lagos in 2017 to develop the model and change into a greater stylist and designer. Happily for the Amy Aghomi model, this was the case, as a result of BBNaija season 4 winner, Mercy Eke wore considered one of her items to an occasion, and that grew to become the turning level for her model.
As a lover of dinner and couture items, it can be crucial for Amy to showcase the curves of each girl who wears her piece. As a clothier, Amy likes to supply the perfect cloth for every of her items. She believes that when a cloth is tasteful, it opens a window into the soul, and permits you see what vogue actually is thru the attention of your muse. She has tried her fingers on every part from able to put on, to bridal, to couture and he or she is satisfied that vogue is a life-style.
As a younger designer, Ikechukwu’s past love for vogue is the flexibility to be daring and daring. Having an outlet for self-expression and communication was essential to him, which is what gave beginning to the Nwosu model in 2020.
What began as a aspect gig for the Medical Microbiologist quickly change into an ideal and thrilling model for him. His love for the African tradition pushed him to pursue his true ardour, as he looked for a stability between vogue and drugs.
The Nwosu model is understood for its non-binary items, and his unconventional design aesthetics. His intricate consideration to particulars is what makes this model a go-to alternative for trip and resort items.
The highest 9 finalists might be showcasing their items on the first ever AMVCA runway present this_ Sunday.
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