Throughout Milan Vogue Week, the world was launched to essentially the most iconic design duo but: FENDACE. For the primary time in historical past, Fendi’s Kim Jones and Silvia Venturini Fendi and Versace’s Donatella Versace swapped roles to create the brand new assortment.
“It’s a swap relatively than a collaboration, and, most of all, it’s carried out out of friendship. It’s the great thing about togetherness after time aside and a celebration of ladies who’ve impressed me a lot,” notes Kim Jones, the Inventive Director of Fendi Couture and Womenswear. And for Donatella Versace, the Chief Artistic Officer of Versace, “The marketing campaign captures the identical sense of friendship and power we had once we had been designing the gathering. Kim is a visionary designer and innovator. To me, Fendace will all the time imply love.”
To mark the official debut of FENDACE on Could twelfth, a brand new marketing campaign was shot by the famend photographer Steven Meisel, which captures the essence of the gathering with devoted movies from the famend filmmaker Alec Maxwell. The marketing campaign reveals the unique Fendace nightclub—the place style historical past is made, friendship is all-around, and enjoyable available.
Introduced throughout two marketing campaign movies, every sees a glamorous forged of supermodels—Adut Akech, Amar Ak- means, Anja Rubik, Anok Yai, Imaan Hammam, and Lina Zhang—getting into the nightclub sporting Fendace outfits. The women are met with ‘bouncers,’ none apart from Naomi Campbell and Kristen McMenamy.
The highly-anticipated ‘Versace by FENDI’ will launch in Fendi boutiques and particular pop-up areas in SoHo, New York and Los Angeles, in addition to Fendi.com on Thursday, Could twelfth.
CAMPAIGN CREDITS: Marketing campaign Artistic Administrators: Ronnie Cooke Newhouse, Karl Bolander, Photographer: Steven Meisel, Movie Director: Alec Maxwell, Starring in Versace by Fendi: Amar Akway, Anja Rubik, Imaan Hammam, Kristen McMenamy, Lina Zang, Casting Director: Piergiorgio Del Moro, Stylist: Melanie Ward, Hair Stylist: Guido Palau, Make-up Artist: Dame Pat McGrath